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How to read a product label — post cover

Guide7 Apr 2025

How to read a product label

From INCI to the expiry date

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This post comes out of one of our values

Honesty

No claim without evidence. If an ingredient is synthetic we write synthetic, and we say why we chose it.

From the journal

Behind the bench12 Jun 2025
Why cold process?
A production decision that takes four weeks
Honesty25 Apr 2025
Does “natural” mean safe? No.
Why some of our ingredients are synthetic, and why we say so
Ingredients20 Feb 2025
Madder root, the Iranian pink
The root that coloured the carpets of Kashan

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